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The Top Christmas Gadgets for 2011
Every Christmas season, I am looking out for the latest gadgets that I think my readers might find cool as well. And, you can win one of those in a draw on 20th of December 2011. That’s cool, right…?!...
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Sales and Social Media? Feedback is the key!
We have heard that 1 in 3 of the younger generation will their online shopping via their mobile phones. Now, another study shows the power of recommendations around the holiday season. Mr. Youth did...
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How a campaign brings multiscreen couples together
Many families, and especially couples, experience new formats of evening togetherness. Couples are not leaning back any longer and simply watching TV, or having relaxed chats next to it. With most...
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B2B Study: 69% ignore their customers’ social web feedback
It sounds a bit incredible, but it is still plain reality. The majority of B2B companies still ignore their clients on the social web. Most companies are not listening to their voices in Social Media...
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Can you imagine a world without the Internet?
In a recent infographic the guys from Online Education are trying to draw a picture for a world without the Internet. And they are doing well… What has the Internet done to the people? OK, we have to...
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Be grateful B2Bs! Communities are the guestbooks of the future…
© Mat Hayward – Fotolia.comWhen I started in the B2B industry 16 years ago, my boss was always saying that he wished for some business reference we could get from our clients, that we could post in...
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Google Study: How mobile-friendly sites help sales
While Facebook turns more and more to search and ad exchange budgets, Google is still riding the mobile wave. In many moderations over the last two years, I could listen to their attitude towards...
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Hey, Lufthansa! Not interested in Frequent Travellers?
There were days when I thought it is better to stay out of the discussions around the changed terms and conditions for Frequent Travellers and lounge access. A long time did my trips hit the airports...
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CES 2013: Three magic inventions enable new brand power
Some day, I have to be at CES, just to say I have been there, I assume. But time is money and the more projects you are juggling on a daily business, the less time there is for events. And the...
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Cool Ambient Campaign – New York: Recalling 1993
This is a fantastic ambient campaign from the New Museum in NYC. It simply hijacked 5.000 pay phones all over New York City. Each of the phones is recalling a piece of history from 1993 when NYC was...
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Survey: Most CMOs and eCommerce execs lack understanding of the mobile...
Harald Wanetschka / pixelio.deMobile is dividing the marketers world. While some say, it is critical to their business objectives, two-thirds admit that they don’t have a strong understanding of the...
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Hey MINI! Not interested in brand advocates?
My MINI Paceman – So much fun with it!Listen BMW and MINI! This is not a story made up. This is real. This is me. When the MINI Paceman was first promoted at the Detroit Motor Show in 2011 as a...
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The answer to meaning in B2B marketing
For years, I have been working in the B2B industry and have looked, maybe a bit envious, at those friends who were working for BMW, MINI, Red Bull, LVHM, going to fancy parties with the guys from GQ,...
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What makes a great brand? (SlideShare)
The team at We Are Social have created an interesting presentation on “What Makes A Great Brand”. However, I can already hear some of you social geeks saying, moaning and arguing what is missing in...
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Can you imagine a world without the Internet?
In a recent infographic the guys from Online Education are trying to draw a picture for a world without the Internet. And they are doing well… What has the Internet done to the people? OK, we have to...
View ArticleClik here to view.
Be grateful B2Bs! Communities are the guestbooks of the future…
© Mat Hayward – Fotolia.comWhen I started in the B2B industry 16 years ago, my boss was always saying that he wished for some business reference we could get from our clients, that we could post in...
View ArticleClik here to view.
Google Study: How mobile-friendly sites help sales
While Facebook turns more and more to search and ad exchange budgets, Google is still riding the mobile wave. In many moderations over the last two years, I could listen to their attitude towards...
View ArticleClik here to view.
Hey, Lufthansa! Not interested in Frequent Travellers?
There were days when I thought it is better to stay out of the discussions around the changed terms and conditions for Frequent Travellers and lounge access. A long time did my trips hit the airports...
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“Stream me up, Scotty!”– Viacom study shows streaming is the new black
Credit: © XtravaganT – Fotolia.comScotty’s world is gone. Today’s future is not “beam me up”, but “stream me up”. At least when it comes to listening to music. The Viacom music group, consisting of...
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Social Selling 2015: The year of redefined engagement
Selling through social media has always been a challenging business. However, all brands and companies we have spoken to in 2014 wanted to turn around Social Media from a brand reputation channel into...
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